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Our Mission

It is the mission of TRUE Chiropractic to save as many lives as possible through the correction of the vertebral subluxation. Our intention at TRUE Chiropractic is to help our patients achieve optimal health and wellness through chiropractic adjustments.

By correcting nervous system interference we enable people to maximize their full innate intelligence therefore maximizing their full human potential. We intend to educate our patients allowing them the empowerment to take charge of their health.

We promise to our patients that we will uphold this mission and that every action our offices take will be a reflection of this goal.

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About Us

Meet Dr. Matt Hubbard

Dr. Matt Hubbard is a living, breathing billboard for the Wellness Lifestyle. Steeped in 15 years of clinical practice and the day to day teaching and application of wellness principles, Hubbard’d interface with a vibrant family practice affords him a unique perspective of what works in healthcare – and what doesn’t.

As the owner operator of one of the most robust wellness practices on the West Coast, his time is spent in the trenches with families that are simply looking for a better way to better health. He is an exceptional clinician, passionate teacher and great student of behavioral science. Hubbard was named President of the California Chiropractic Association in 2013. He was awarded the Leadership award by his peers, is a sought-after international Wellness speaker, author and teacher of the Wellness Lifestyle. He was voted one of the Most Influential Chiropractors in 2006.




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Our Advantages

Personalized Treatment
You will receive a full individualized treatment
Comfortable Clinic
Our clinic feels like a comfortable health & fitness center
Licensed Practitioners
Your treatment will be performed by only licensed practitioners
Practitioners Network
We will work closely with all your health practitioners
Experience Staff
Our therapists are trained and certified in therapy technique
Wellness Goals
Setting goals is the best way to enjoy a successful outcome

Meet the Team

Meet our awesome and friendly team at True Chiropractic. When you come in for your free assessment, you'll get the opportunity to meet some of them.

TRUE Chiropractic first opened it's doors in 2004 as Convoy Village Chiroporactic. Since then, we've changed our name, but our practice and values remain the same. We are a patient-centered, family-oriented organization that concentrates on alleviating immediate symptoms with the goal of creating long-term wellness and improved quality of life. The process starts by developing trust and informing our patients on what to expect before treatment starts. We pride ourselves on being fully transparent with our patients, so there are no mysteries about what to expect. If you ever have a question, just ask! Our team is here to help!

TRUE Chiropractic offers an upbeat environment in which our patients can feel at home. Because of this, patients look forward to visiting TRUE Chiropractic, and we aim to keep it that way! We can't wait to meet you, and we are grateful for the opportunity to serve you and your family.




Whether your current condition was caused by a sports injury, work accident, car accident,
or just normal "wear and tear", we welcome the chance to serve you!

What Are Our Patients Saying About Us?

True Chiropractic (858) 279-7300
4344 Convoy Street San Diego CA 92111

Why Choose True Chiropractic?

Chiropractic: True Chiropractic offers chiropractic adjustments in a variety of chiropractic techniques and styles. Our team of chiropractors are extremely experienced in advanced spinal correction. Never before have been able to provide this level of expertise. The entire True Chiropractic team is focused on providing complete family wellness, starting with your spine. We do not provide cookie cutter adjustments. Let us know what's bothering you, and we'll customize your treatment to suite your needs, whether it requires a cranial adjustment, or adjusting the extremities.

Prenatal Chiropractic: Family healthcare starts with prenatal care. And for that reason, we offer the most holistic, safe, gentle solutions out there for pregnant women. Did you know that chiropractic is the safest solution to common complaints throughout pregnancy? Regular adjustments can decrease nausea symptoms, reduce labor time, relieve aches and pains, reduce the likelihood of breech presentation and cesarean section. Dr. Hubbard has received advanced training and certification in the Webster Technique. 

Pediatric Chiropractic: Parents are seeing the benefits of chiropractic treatment for their young children. Even infants can safely receive and adjustment to ensure there is no stress on their spine remaining after the difficult task of labor and delivery. Dr. Matt Hubbard is well known for adjusting newborns to ensure their first days of life are the healthiest. Adjustments may also help with chronic illnesses, allergies, poor sleeping habits, colic, nursing difficulties, or breathing issues. It can also help with behavioral issues, or just to boost the immune system for kids entering school age. Our chiropractors are also members of the International Chiropractic Pediatric Association and Holistic Pediatric Association.  

Auto Accidents and Injury: Car accidents can wreak havoc on the spine if not addressed immediately. Even if you feel fine immediately after an accident, it’s recommended to get checked right away, since most injuries don’t show symptoms until much later. A chiropractor can evaluate if there has been damage done to your spine from whiplash or even just from a fall at home or work. We work with your insurance or lawyer as well, to ensure your treatment after an auto accident is handled properly, and to ensure you get the most from your insurance.

Cranial Facial Release: CFR, as it’s commonly called, is an advanced method of adjusting the endo-nasal part of the head. It’s quite unique, and we are fortunate to have doctors who are trained and experienced in this method. It has been very successful for patients looking to treat many different neurological disorders.

Lifestyle Coaching: Our patients often seek advice in various areas of life, beyond their back or neck pain. For this reason, we offer lifestyle coaching to help guide our patients to achieve a healthier approach in all areas, not just healthcare. From diet and nutrition to exercise, and from workplace habits to sleeping habits, we can help. Our chiropractors are always on the pulse of the latest and most advanced methods of personal advanced and self care. Let us share our wisdom and knowledge with you!

Chiropractic Care for Athletes: Did you know that virtually every professional sports team now has a “team chiropractor” on staff? Many athletes are looking to chiropractic as their primary source of care because of the natural approach. It can not only help with recovery, but more importantly, can increase performance ability and contribute to preventing injury. With competition at an all-time high, athletes are forced to find any edge they can over their competition. Whether you’re a weekend warrior, a student athlete, or a professional, chiropractic should be part of your weekly routine.

Corporate Wellness Programs: At True Chiropractic, we enjoy teaching others about the benefits to be had with chiropractic. Our local community often turns to us for help in chiropractic education. We offer a corporate wellness program where we further discuss chiropractic and other topics. Not only does this improve morale in the workplace, it can lead to fewer sick days, better performance and productivity at work, and happier employees! 

State of the Art Technology: Our office provides the latest in technology, to ensure we can deliver the most expert adjustments and techniques to our patients. We even offer Hyperbaric Oxygen Therapy! Our patients with brain injuries, concussions and strokes have greatly benefited from this treatment. We also offer PEMF therapy and the K-Laser for advanced healing. For more information about any of these offerings, please contact our staff at (858) 279-7300. 

What to Expect at True Chiropractic:

Have you never been to a chiropractor before? Not sure what to expect? We can help ease your concerns and make sure you know what lies ahead of you so there are no mysteries. We'll take you through each of the first few steps of care. By the end, you'll be a well-adjusted patient!

1. Complete Health Consultation - This is your first step at True Chiropractic. Our doctor will listen to everything you can provide about your history and current condition. If he feels like we can help, he’ll let you know! If we don’t, we’ll let you know that too, and we’ll always try to point you in the direction of someone who can help.

2. Insurance and Health Benefits Check - Our staff will contact your insurance company and determine the details of any and all coverage you have through your insurance. We’ll let you know what costs to expect so there are no surprises.

3. Spinal Exam and Evaluation - We do a thorough exam, looking at biomechanical and structural issues which may be contributing to your condition. You’ll also receive a full set of scans to see how well (or poorly) your body is functioning. An additional posture assessment is done so you can see your improvement as treatment progresses. We use digital x-rays when needed to provide immediate and accurate results.

4. Test Results - Our doctor will sit down with you and go over the details of every test mentioned above. We want to make sure you completely understand the results, and have no questions as to your condition or what may be causing it. Then we’ll create a treatment plan just for you. Each treatment plan is unique to the person’s condition and personal goals, so you can be sure you won’t be doing exactly the same treatment as the other patients in the office.


We Accept All Insurance Carriers

Our team would be happy to contact your insurance provider to obtain your chiropractic coverage for you!